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Stats

demo.analyzati.com

Insights

Performance indicators

Actionable indicators calculated from your existing analytics data.

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Pages per visit
Average number of pageviews generated by each visit.
2.30
Events / 100 visits
Event completions normalized for every 100 visits.
31.1
UTM reach
Share of visits containing at least one standard UTM parameter.
16.1%
Top 5 concentration
Share of pageviews generated by your five most viewed pages.
91.2%
AI traffic snapshot
Visits attributable to links opened from AI assistants and search tools.
View AI traffic
Attributable visits 13
Traffic share 6.7%
Top platform ChatGPT 8 visits
Campaign attribution
View UTM details
UTM-attributed visits
Each visit is counted once when any standard UTM parameter is present.
31
UTM reach
Share of all visits attributed through UTM parameters.
16.1%
Top campaign
Leading UTM value in the selected period.
autumn-launch
15 Visits
Top source
Leading UTM value in the selected period.
newsletter
14 Visits
Top medium email 14 Visits
Top term privacy analytics 6 Visits
Top content hero-cta 8 Visits
Top campaign concentration 48.4%

UTM visit totals include data collected since 2026-08-06, when this metric was enabled.

Conversion insights
View all goals
Conversions
Aggregated goal completions in this period.
19
Estimated conversion rate
Calculated from aggregated conversions and visits, without visitor identifiers.
9.8%
Top goal
Goal contributing the most conversions in this period.
Newsletter signup
9 conversions · 47.4%
Fastest growing goal
Largest positive change among goals with prior-period data.
No prior data
Goal contributionTop 5
Newsletter signup
47.4% of conversions
9
-83.6%
Trial started
31.6% of conversions
6
-83.3%
Purchase
21.1% of conversions
4
-84.6%
Conversion value by unit
424.00 EUR
Needs attention

Prioritized checks based on aggregated goal activity.

Purchase
This goal has not been verified yet. Check its configuration and trigger it once.
Trial started
This goal has not been verified yet. Check its configuration and trigger it once.
Newsletter signup
This goal has not been verified yet. Check its configuration and trigger it once.
Visitor engagement
Average active time
Average time a visitor remains active on each loaded page.
1 min 38 sec
Average visible time
Average time each page is visible and its browser window has focus.
2 min 26 sec
Attention rate
The percentage of visible time during which visitors remain active.
67.1%
Page with the most attention
Highest average active time among pages with at least five pageviews.
/about
1 min 50 sec per pageview

These indicators show how long people actually pay attention to your pages. They are averages per pageview, not session duration.

Tracking pauses when the tab is hidden, the window loses focus, or the visitor stops interacting for 30 seconds. No clicks, keys, pointer positions, or personal identifiers are stored.

Where your visits come from

See which channels visits used before reaching your website.

Direct traffic 56 29.0%
Search traffic 74 38.3%
AI traffic 13 6.7%
Social traffic 30 15.5%
Other referrals 20 10.4%

Direct traffic means that no referring website was identified. It can include typed addresses, bookmarks, emails, messages, or apps.

Search, social, and AI traffic come from recognized services. Other referrals are visits from links on other websites.

How visits navigate

Compare the first page of each visit with the pages opened afterwards.

Navigation depth
2.30 Pages per visit
Entry pageviews 193 · 43.5%
Additional pageviews 251 · 56.5%
56.5% of pageviews happen after the entry page, showing that visits continue exploring the website.
Visits 193
Pageviews 444
Direct traffic 29.0%
UTM-attributed visits 31
Top signals
Top page

Most viewed page in this period.

/
112 Pageviews25.2%
Top landing page

First page of most visits.

/
74 Visits38.3%
Top country

Country generating the most visits.

Spain
74 Visits38.3%
Top device

Device used in most visits.

Desktop
101 Visits52.3%
Peak hour

Time with the most visits.

00:00
49 Visits25.4%
+02:00