Understanding attention: Active time counts while the page is visible and the visitor continues reading or interacting. Visible time only requires the page to be visible and focused.
Attention rate is active time divided by visible time. New tracking data appears here after visitors load the updated analytics script.
Average active time
1 min 47 sec
Average visible time
2 min 19 sec
Attention rate
76.5%
Average active time
1 min 29 sec
Average visible time
2 min 24 sec
Attention rate
61.7%
Average active time
1 min 45 sec
Average visible time
2 min 14 sec
Attention rate
78.7%
Average active time
1 min 39 sec
Average visible time
2 min 10 sec
Attention rate
76.0%
Average active time
1 min 39 sec
Average visible time
2 min 33 sec
Attention rate
64.8%
Average active time
1 min 46 sec
Average visible time
2 min 30 sec
Attention rate
70.9%
Average active time
1 min 41 sec
Average visible time
2 min 12 sec
Attention rate
76.6%