Understanding attention: Active time counts while the page is visible and the visitor continues reading or interacting. Visible time only requires the page to be visible and focused.
Attention rate is active time divided by visible time. New tracking data appears here after visitors load the updated analytics script.
Average active time
1 min 28 sec
Average visible time
2 min 26 sec
Attention rate
60.3%
Average active time
1 min 44 sec
Average visible time
2 min 30 sec
Attention rate
69.3%
Average active time
1 min 39 sec
Average visible time
2 min 36 sec
Attention rate
63.5%
Average active time
1 min 48 sec
Average visible time
1 min 46 sec
Attention rate
101.9%
Average active time
1 min 28 sec
Average visible time
2 min 38 sec
Attention rate
55.7%
Average active time
1 min 50 sec
Average visible time
2 min 40 sec
Attention rate
68.8%
Average active time
1 min 37 sec
Average visible time
2 min 55 sec
Attention rate
55.4%