Actionable indicators calculated from your existing analytics data.
UTM visit totals include data collected since 2026-08-06, when this metric was enabled.
Create a goal to measure conversions, estimated conversion rate, value, and changes over time using aggregated data only.
These indicators show how long people actually pay attention to your pages. They are averages per pageview, not session duration.
Tracking pauses when the tab is hidden, the window loses focus, or the visitor stops interacting for 30 seconds. No clicks, keys, pointer positions, or personal identifiers are stored.
See which channels visits used before reaching your website.
Direct traffic means that no referring website was identified. It can include typed addresses, bookmarks, emails, messages, or apps.
Search, social, and AI traffic come from recognized services. Other referrals are visits from links on other websites.
Compare the first page of each visit with the pages opened afterwards.